‘New, Now’ Louis Vuitton’s online magazine.
For the release of Louis Vuitton’s new elegant Hot Air Balloon Bag Charm, Part of a Bigger Plan has created and produced a short animated to be shown on Louis Vuitton’s new web platform, New Now. The film follows the little collectable Bag Charm on an adventurous journey. A miniature version of the monogram trunk is suspended from the hot air balloon. The balloon is seen wandering through an unknown and ancient world in search of its home. (via: Christian Borstlap.)